Project Details

Design Monks: Rebranding with Purpose

Time duration

4 months

Scope

Logo, Brandbook

Industry

Software Agency

Project Description

The rebranding of Design Monks reflects a bold shift in identity, vision, and purpose. Beyond a new logo, it’s about aligning who we are with what we create. Through refined visuals, a fresh design language, and strong values, this transformation marks a new era of creativity and connection.

Problem

The existing brand identity no longer reflected the scale of growth and vision achieved over time. The visual language felt outdated, disconnected, and misaligned with the true brand purpose. A stronger, clearer identity was needed to communicate ambition, creativity, and impact more effectively.

Problem 1

The old branding failed to reflect the organization’s expanded vision and brand design philosophy.

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Problem 2

Outdated visual identity made it difficult to express innovation, energy, and a forward-thinking mindset.

Problem 3

Lack of emotional connection weakened the brand’s ability to inspire confidence and build trust.

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Solution

The rebranding introduced a fresh, strategic identity that reflects ambition, creativity, and a human-centered vision. Every element, from logo to color to language, was designed with purpose. The transformation aimed to align the brand with its evolved positioning, build stronger emotional connections, and communicate its values with clarity and confidence.

Solution 1

Developed a cohesive brand identity reflecting both Islamic values and modern academic excellence for stronger positioning.

Solution 2

Designed intuitive website flows that simplify program discovery, admissions steps, and research visibility across devices.

Solution 3

Ensured mobile responsiveness and accessibility to engage global audiences while maintaining cultural and institutional integrity.

Design Process

We follow a structured UI/UX design process focused on research, strategy, and seamless execution to create digital products that engage users and drive business results.

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Style Guide & Component

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Wireframe
& UI Design

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Workflow Scenario

The project follows a step-by-step workflow to ensure clarity, efficiency, and quality. It starts with discovery and research, moves into ideation and design exploration, and then progresses to refinement and testing. Feedback loops are integrated at every stage to enable iterative improvements and alignment. The process ensures that final solutions are thoughtful, effective, and impactful.

The Result

The rebranding delivered a cohesive, modern, and meaningful identity that reflects growth, creativity, and purpose. Visual elements, typography, and design language now align with the organization’s vision, strengthening recognition and emotional connection. The transformation enhances brand perception, communicates values clearly, and positions the brand for future opportunities, while inspiring confidence, trust, and engagement among clients, partners, and the wider audience.

Client feedback

We’re excited about the Äike T redesign. The team delivered a clear & intuitive experience across web and mobile, which makes it easier for users to buy or rent scooters. Their thoughtful approach to navigation, plan comparisons, and overall consistency has improved engagement and strengthened our brand’s presence in urban mobility.