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Project Description
Most wellness shelves ask for trust before offering proof. Purelix runs on the reverse: plant-based supplements and skincare sold around premium quality and mindful self-care. Design Monks built its full brand identity, color scheme, typography, and e-commerce website. The look is refined, warm, and editorial, made for modern beauty-conscious shoppers.
Problem
Wellness shoppers arrive doubtful. Many cannot tell what sits inside a supplement bottle, or whether anyone tested it. Others run two brands, two carts, and two routines that never connect. Loud gym-style brands feel built for someone else, so Purelix needed a calm, credible feel and an easy first step.
- Problem 1
Proving ingredient quality to shoppers who doubt claims and cannot see inside the bottle.
- Problem 2
Joining supplements and skincare into one routine for customers who shop two separate stores.
- Problem 3
Giving first-time visitors a starting point and a reason to return after one order.
Solution
Proof leads every page. Each claim sits next to the evidence that backs it, and both product lines share one cart. Goals replace product names as the way in. Warm neutral tones and editorial imagery keep the whole store calm. The first visit feels like standing at a quiet shelf.
- Solution 1
Added a supplement facts card, third-party-tested tags, and a farm-to-bottle story per product.
- Solution 2
Built one cart for both lines with “Pairs well with” cross-sells and a serum-plus-supplement bundle.
- Solution 3
Set up shop-by-goal across six goals, plus subscribe-and-save with a 12-week routine timeline.
Design Process
We follow a structured UI/UX design process focused on research, strategy, and seamless execution to create digital products that engage users and drive business results.
Style Guide & Component
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Wireframe
& UI Design
Workflow Scenario
We started this project with a category audit. It gave us three proto-personas that guided every decision, though they were not interview findings. Four problems surfaced, and each got a design response. Brand identity, color scheme, and typography followed. The website came last, built section by section: earthy hero, ingredient transparency, dark science section, filters, simple product pages.
The Result
Purelix now carries one consistent identity across every page of its website, with warm neutral tones and editorial photography that read as premium on first look. Ingredient proof is visible within a glance. Skincare visitors meet supplements as part of the same brand, and the store feels quietly refined and trustworthy to modern beauty-conscious buyers.
Client feedback
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Success Stories
That Inspire Us
Design Monks delivered beautiful, functional UX that truly drove business results. Their expert team blends aesthetics with real business value, boosting our user engagement and growth. Highly recommended!
Fahim Aziz
Founder @ Backpack (YC), Affine, AlpineX
Fantastic experience working with Design Monks. They did more homework than I expected and actually studied details related to a whole new industry to iterate designs. Super professional, sleek, and fresh design output.
Rifah Tasfia
Product Consultant @ Carbobon
I've had the pleasure of collaborating with Design Monks for a while now on my new project.They're lightning-quick in addressing any questions or feedback I have, and they consistently go the extra mile to make sure I'm thrilled with the final outcome. I wholeheartedly endorse them
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Ted Nash
Founder & CEO @ Yenex
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Why risk it with the wrong partner? Get 100% value and guarantee. Don’t miss out - Secure your brand’s future today.
