HomeRun: Simplifying Auctions with Gamification

Duration

2 Months

Project Description

HomeRun is a gamified real estate auction app that transforms property bidding into a simple, exciting, and user-friendly journey. Built around clarity, rewards, and trust, it introduces Sweep Coins, educational tools, and networking features. Thus, it makes auctions more engaging and accessible for both first-time bidders and experienced users.

Real estate auctions often feel overwhelming, especially for new users unfamiliar with the process. HomeRun needed to simplify property bidding while keeping users engaged and motivated. The challenge was creating an experience that balanced clarity, fun, and trust without losing the professionalism essential in real estate transactions.

82% of users demanded a clear, simplified auction journey without confusing or repetitive steps.

‍

68% looked for gamified rewards like Sweep Coins to stay motivated throughout the auction process.

61% required educational support and tutorials to build confidence as first-time or inexperienced bidders.

No items found.

To transform auctions into a smoother experience, we designed HomeRun with simplicity, engagement, and trust at its core. By combining gamified elements, streamlined navigation, and educational tools, the app empowers users of all levels to bid confidently. At the same time, it ensures that users enjoy a more rewarding and user-driven auction journey.

‍

Streamlined auction flows with simplified steps to ensure clarity and easy navigation for every property bidder.

‍

Added gamified features like Sweep Coins and rewards to keep users motivated throughout the process.

‍

Introduced tutorials, guidance, and social features that built confidence for first-time and experienced bidders alike.

‍

Design Process

We follow a structured UI/UX design process focused on research, strategy, and seamless execution to create digital products that engage users and drive business results.

No items found.

Style Guide & Component

No items found.

Wireframe
& UI Design

No items found.

Workflow Scenario

For HomeRun, the workflow centered on research-driven insights and continuous testing. We observed real users, mapped out bidding journeys, and benchmarked against auction platforms. Each stage, from wireframes to final UI, was refined through iteration and feedback. This approach ensured the app became intuitive, motivating, and scalable for both first-time bidders and seasoned property investors.

The Result

The redesigned HomeRun app transformed real estate auctions into an engaging, user-friendly experience. With simplified flows and gamified elements, users could navigate auctions easily while staying motivated through rewards like Sweep Coins. Educational tools built confidence for first-time bidders, while responsive design improved accessibility across devices. The result was a trusted & modern platform that made property bidding exciting, clear, and accessible for everyone.

Client feedback

We’re excited about the Äike T redesign. The team delivered a clear & intuitive experience across web and mobile, which makes it easier for users to buy or rent scooters. Their thoughtful approach to navigation, plan comparisons, and overall consistency has improved engagement and strengthened our brand’s presence in urban mobility.