Framer in Trouble - How Figma Sites Affect This Tool?

Big news just dropped, and it might be the most disruptive thing to hit the design-to-code world since the invention of auto layout.Figma has officially entered the website-building arena. At Config 2025, Figma’s global conference, the design giant announced Figma Sites. 

For designers, developers, marketers, and no-code builders, Figma Sites is a game-changer. Why? Because it simplifies the entire process.

And the ripple effect? It lands right at the doorstep of platforms like Framer, Webflow, and even emerging tools like Spline or Relume. Well, today's focus is how Farmer may be affected due to the Figma site launch.

Figma Sites may cause Framer to lose up to 40% of casual users who prefer simpler, all-in-one tools. Framer's brand positioning is threatened as Figma matches its speed-to-site claims. To stay competitive, Framer must focus on power users, improve AI tools, and decide between competing directly or pursuing a niche strategy.

This is just a sneak peek, we break it all down in detail right here in this blog. So, keep reading.

What is Figma Sites? A Quick Breakdown

Figma Sites is Figma’s bold move into live web publishing, and honestly, it changes a lot. It allows you to turn your Figma designs into fully responsive websites with no code involved. 

Instead of jumping between multiple tools, you can stay within Figma and use familiar features like auto layout. It’s all about making the process faster and smoother.

Built-in interactions, like hover effects, scrolling marquees, and sticky headers, are already part of the package. So, you can design and add dynamic elements without extra effort. And publishing? It’s ridiculously easy. 

You can go live with just one click. You can either use a Figma URL or connect your own domain. No more exporting or waiting for devs.

Figma is also rolling out AI-generated interactions and light code editing soon. This will make the tool even more powerful. These features will allow designers to easily integrate dynamic interactions and make small code adjustments directly within Figma. 

And it’s not just for building landing pages, Figma Sites is designed to quickly ship full websites. This is a game-changer, reshaping how we approach the entire design-to-web workflow. It offers a more seamless and efficient process from start to finish.

Framer’s Current Value Proposition

Before we talk about disruption, let’s talk about what Framer does best. Framer is widely loved for its:

• Design-to-publish workflow: With visual editing, prototyping, and instant publishing, Framer lets you bring designs to life without needing to write code.
• Top-tier animations and interactions: From hover states to scroll effects, Framer’s motion engine offers unmatched precision and fluidity.
• Component-based layouting: Think of it like React, but visually. Reusable components simplify the design process.
• Designer-first experience: A clean and intuitive UI, offering a user-friendly environment where creativity can flourish.
• Startup street cred: Favored by lean teams, indie hackers, and design-led product builders who demand speed without compromising on quality.

In short, Framer blends visual power with developer-level precision, cutting out the middleman entirely. But now, Figma Sites is entering the competition. So let’s compare the two side-by-side and see how they stack up.

Figma Sites vs Framer: Feature-by-Feature Comparison Table

Here’s a quick feature-by-feature comparison between Figma Sites and Framer to help you decide which tool suits your needs best:

Figma Sites makes design a breeze with seamless Figma integration, one-click publishing, and AI-powered custom interactions. It’s built for teams looking to streamline their workflow and take advantage of Figma’s huge library of plugins and templates. 

But Framer? It stands out with advanced visual editing, live publishing, and a powerful design system customized for indie builders and startups. Framer's passionate, niche community is all about creating something unique, offering a refreshing alternative to the mainstream. 

While Figma Sites is perfect for team collaboration and marketers, Framer gives you the flexibility and precision needed to bring your creative visions to life.

Both tools are made for designers, but which one will you choose to level up your design game?

Who Might Shift From Framer to Figma?

Figma Sites isn’t just rolling out a new feature, it’s flipping the script on how websites are built. It’s the game changer for these groups:

New Designers

If you’re a beginner or a student already working with Figma, why bother learning a whole new tool?

Figma Sites lets you skip the extra learning curve. Your main design tool now does it all, so you can focus on creating, not switching between interfaces.

Small Teams

For startups or in-house marketing teams, efficiency is key. Managing multiple tools can quickly become a headache. With Figma Sites, everything is in one place. 

You can design, prototype, and launch all without juggling a dozen different apps. That’s less time spent on setup and more time spent on what matters: growing your business.

Non-Technical Creators

Marketers, content managers, and visual designers will love how easy it is to create microsites and event pages with Figma Sites. 

You don’t need to rely on developers to get your ideas online. It’s quick, intuitive, and lets you own your content without the technical jargon.

Agencies

Agencies often work under tight deadlines with limited budgets, and syncing between tools can be a nightmare. With Figma Sites, it’s all-in-one. 

You can design, build, and publish in one seamless workflow, cutting out the back-and-forth and saving valuable time. This is crucial when you’re delivering client work at lightning speed.

Who Will Likely Stay With Framer (For Now)?

Despite all the excitement around Figma Sites, Framer still has some serious advantages that will keep a loyal base of users sticking around:

Interaction-Heavy Projects

If you're diving into projects that require complex hover states, animation chains, or scroll-based interactions, Framer’s motion engine is still the leader of the pack. 

It gives you the power and precision to craft smooth, dynamic interactions that Figma Sites just can’t match, at least not yet.

Performance-Centric Startups

For startups that rely heavily on performance metrics, SEO optimization, and clean, customizable code, Framer holds the edge.

Its deep customization options allow for fine-tuning. This gives you more control over how your site performs, something that’s crucial for businesses looking to scale.

CMS Needs

Figma Sites doesn’t yet support structured content or dynamic data. This limits its flexibility when you need more than just static pages. 

Framer’s lightweight CMS allows you to create and manage content in a more structured, dynamic way. For anyone who needs a bit more complexity in their content, Framer’s got you covered.

Component Logic and Reuse

For designers working at scale, Framer’s component logic is a game-changer. It allows you to create smarter, reusable systems that save time and keep things consistent across projects.

If you're building a product-driven website, this level of flexibility and reuse is exactly what you need to build efficiently and effectively.

For now, Framer is still the go-to for those who need that extra power, control, and scalability.

The Potential Impact on Framer After Figma Sites Launch

With Figma Sites entering the scene, it’s clear that Framer may face some challenges, especially when it comes to user loyalty and brand perception. Here's how things could shake out in the short and long term-

Short-Term User Drop-Off

Could Figma pull 30-40% of Framer’s casual user base? It’s highly likely.

Casual users, the ones who just need a “pretty and live” website, might bypass Framer altogether now that Figma Sites offers that same functionality. 

Startups and new teams' onboarding might default to Figma-only workflows, simplifying the process by keeping everything in one tool. 

Brand Perception Challenge

Framer’s claim of being the fastest from design to site is now being echoed by Figma, a much bigger player with global recognition and enterprise trust. 

As both platforms push to ship quickly, users might start asking: Why not just use Figma?

Narrowing Audience Focus

Framer may need to narrow its focus and cater more to power users. Those seeking custom, high-performance, visually stunning websites.

This could shift Framer’s messaging from a "starter" tool to more of a “pro-tier” builder, similar to Webflow.

Pressure to Innovate

To stay ahead, Framer could accelerate its innovation. Expect better AI tools, smarter CMS support, deeper Figma integration, and even features for smoother collaboration between designers and developers.

Strategic Dilemma

The big question for Framer: Should it compete head-on with Figma or carve out a unique path? 

Do they go upmarket for high-end agencies and complex product marketing, double down on advanced animation and SEO, or go wide with a simpler product for entry-level users? 

Big decisions such as these lie ahead for Framer.

What’s Next for Framer?

Framer’s not backing down, it’s just getting started. And after what we saw at Figma Config 2025, it’s clear the design-tool space is heating up fast. If Framer wants to keep its edge, here’s what we might see next (and honestly, it’s exciting stuff):

Smoother Dev Handoff: Think modular blocks like Notion, but exportable and dev-friendly. Designers and developers, working in sync, fast, clean, and code-ready.

Smarter AI Workflows: AI that does more than write copy. We’re talking auto-layouts, animation prompts, and real-time accessibility help. Not just assistive but truly collaborative.

Stronger Ecosystem Tools: Expect native blogging, built-in forms, and seamless connections to Stripe, Notion, Zapier, and beyond. Framer could evolve from a site builder into a full platform.

All-In on Pro Power: This is where Framer gets serious. High-performance sites, advanced animations, pixel-perfect control. It could own the “premium creator” space, think Apple-level polish for the web.

Framer’s not going anywhere. What’s coming next might be its most ambitious chapter yet.

Final Thoughts: What This Means for the Industry

The lines between design, development, and publishing? They’re not just blurring, they’re vanishing. And the Figma Sites launch at Config 2025 proves it.

This isn’t just a cool new feature. It’s a power move. A clear sign that the design stack is going full-stack and fast. 

Framer paved the way, showing that designers could ship live sites without a dev team. But now Figma’s entering the race with reach, recognition, and a workflow millions already use.

The next wave of site building is visual-first, AI-powered, and insanely fast. No more tool-hopping. No more handoff headaches. Just ideas to execution, all in one place. 

This kind of competition pushes everyone forward. And whether you’re a solo maker, a startup team, or a design lead, that’s the kind of future you want to be part of.

Summary Box

• Figma Sites lets you design, prototype, and publish websites from inside Figma.
• This threatens Framer, which also offers visual design-to-site workflows.
• Figma’s edge: native workflow, huge user base, one-click publishing.
• Framer’s edge: advanced animations, performance, CMS, developer-like control.
• Some users (especially beginners and small teams) may leave Framer for Figma.
• Framer will likely double down on power users, CMS features, and better Figma sync.
• The design-to-web space is heating up, and creators are the big winners.

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